Straight from the Farm: How REKO Changed the Market - Keynote
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Brèves informations
In this keynote at the Soil to Soul Symposium, Thomas Snellman shares the story behind REKO, the grassroots movement that transformed direct food marketing in Finland. He explores how regional networks can strengthen resilient food systems and reconnect farmers with consumers. -
Langue
EN, DE -
Canton
Zurich -
Thèmes
Commerce équitable & marchés, Systèmes économiques alternatifs -
Date
29.10.2026 -
Heure
18:30 - 19:30 -
Localisation
Karl der Grosse, Kirchgasse 14, 8001 Zürich -
Organisateur
Soil to Soul
Straight from the Farm: How REKO Changed the Market
Just over a decade ago, Thomas Snellman developed a simple yet powerful idea in Finland: a direct marketing system that connects producers and consumers without intermediaries. What began as a local initiative has since spread to numerous countries. In his keynote, Snellman explains why regional networks are essential for building resilient food systems. He tells the story of REKO, explores how the model grew into a successful grassroots movement, and shows how fair, direct food purchasing can become part of everyday life.
Price: CHF 5
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Use code AGROECO20 to get 20% off this Soil to Soul event.
Translation
The talk will be held in English. A live German translation is available via Wordly.ai directly on your smartphone.
